Legal

Privacy Policy

Your privacy is important to us

At Label Shivaksh, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By using our website and services, you consent to the data practices described in this policy. Please read this policy carefully to understand our practices regarding your personal information.

1. Information We Collect

Personal Information

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, shipping address
  • Account Information: Username, password (encrypted), profile preferences
  • Payment Information: Billing address, payment method details (processed securely through third-party payment gateways)
  • Order Information: Purchase history, rental history, preferences, and feedback
  • Chat Messages: What you write to our shopping assistant and its replies, linked to your account if you are signed in. We keep each chat for 30 days after its last message, to answer you and improve our service, and then delete it. Your browser also keeps a copy for 30 days so you can come back to it; you can delete that copy under Past chats in the chat window. To stop misuse, we count how many messages come from each network and account every day, keeping only a coded (hashed) form of the IP address, deleted after two days

Automatically Collected Information

  • Device information (IP address, browser type, device type)
  • Usage data (pages visited, time spent, click patterns)
  • Cookies and similar tracking technologies

2. How We Use Your Information

  • To process and fulfill your orders, including purchases and rentals
  • To communicate with you about your orders, account, and our services
  • To send you marketing communications (with your consent) about new products, offers, and updates
  • To improve our website, products, and services based on your usage patterns
  • To prevent fraud, ensure security, and comply with legal obligations
  • To personalize your experience and provide customer support

3. Information Sharing & Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

  • Service Providers: With trusted third-party service providers who assist us in operating our website, processing payments, shipping orders, and providing customer support
  • AI Assistant: Messages you send to our shopping assistant are processed by an AI model provider (Google Gemini, through OpenRouter) to write its replies. Your account details (name, email, phone number) are not sent with them
  • Legal Requirements: When required by law, court order, or government regulation
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to users)
  • With Your Consent: When you explicitly authorize us to share your information

4. Data Security

We implement industry-standard security measures to protect your personal information:

  • Encryption of sensitive data in transit and at rest
  • Secure payment processing through PCI-DSS compliant payment gateways
  • Regular security audits and updates
  • Access controls and authentication mechanisms

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience:

  • Essential Cookies: Required for website functionality and security
  • Analytics Cookies: Help us understand how visitors use our website
  • Preference Cookies: Remember your settings and preferences
  • Advertising Cookies: Google Ads sets cookies that tell us when a visit from one of our ads leads to a WhatsApp message, a phone call or a store-visit booking. You can turn off personalised Google ads at adssettings.google.com
  • You can control cookie preferences through your browser settings, though this may affect website functionality

6. Your Rights & Choices

Under applicable data protection laws, you have the following rights:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal requirements)
  • Opt-Out: Unsubscribe from marketing communications at any time
  • Data Portability: Request transfer of your data to another service provider

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.

8. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@labelshivaksh.com

WhatsApp: Contact Shivangi

We will respond to your inquiries within a reasonable timeframe.

Last updated: 30 September 2026